The Novarc team is made up of engineers, software developers, welders and robotic enthusiasts (yes, they exist) with automation and robotic specializations. With extensive experience in the robotics automation industry, we draw inspiration from engineering projects that were previously written off as impossible. Because we’ve worked everywhere from agile startups to enterprise corporations, we believe in innovation, collaboration and making a meaningful impact.

soroush karimzadeh

Soroush Karimzadeh

CEO & Co-Founder

Soroush is the CEO and Co-Founder at Novarc. Previously, he was a Product Manager at Autopro Automation, managing industrial automation projects for oil and gas and mining companies. Prior to this, he was a project engineer at Kruger Products, designing, developing and implementing automated systems for paper machines and converting lines. In 2011, he founded and lead a startup technology company creating a novel SaaS CRM platform. Soroush holds an MBA in Strategy and Finance from the University of British Columbia and is a professional engineer as well as a CFA charterholder. He holds a Master of Applied Science in electrical engineering from the University of British Columbia and a bachelor of science in electrical engineering from Sharif University of Technology.

Reza Abdollahi

CTO & Co-Founder

Reza is the Chief Technology Officer and Co-Founder at Novarc. Prior to Novarc, he was the chief engineer at a Vancouver based Robotic welding company, called Roboweld, for 10 years where he designed and built fixed automation and robotic solutions. Prior to Roboweld he was the managing director and chief engineer at Part Mashad where he designed and built automated machineries and equipment for various industries. He is an accomplished mechanical engineer with extensive experience in the full life cycle of the design and manufacturing process. Reza holds a Bachelor of Applied Science in mechanical engineering from Ferdowsi University of Mashhad.

Xichi Zheng

VP Engineering

Xichi is the Vice President of Engineering at Novarc. He has over 30 years of engineering and management experience in a range of roles - from control system engineer, product manager, engineering executive to general manager, spanning a variety of industries - robotics, telecom, consumer electronics, and, cloud-based software. His three recent positions were in executive roles at tech startups - as General Manager for Parsable Canada, a SaaS platform for Industry 4.0; as VP Product Development for Neurio Technology, a hardware/software vendor for home intelligence and solar system monitoring; and VP Engineering at Recon Instruments, innovator of the world's first wearable heads-up display for action sports. Earlier in his career, Xichi was a hands-on control systems engineer and project manager for International Submarine Engineering, a pioneer in remotely operated underwater vehicles servicing the subsea industry since 1976. Xichi holds a Bachelor of Applied Science degree from Simon Fraser University, and is a registered Professional Engineer.

Sean Haberer

VP Sales & Marketing

Sean is the Vice President of Sales and Marketing at Novarc. He started his career as an engineer developing equipment and software for materials testing applications. After this role, Sean pursued a sales and marketing career specializing in pipeline coatings for the oil, gas and water markets. During his 30-year career, he has been involved in numerous projects around the world, received several patents and developed new technologies and applications for pipeline technology. Sean is involved in developing future leaders in technology and has been a member of the University of Toronto, Faculty of Engineering Alumni Board and been a mentor for engineering students. Sean is a graduate of Engineering Science at the University of Toronto and received a Masters in Engineering in Materials Science. He also received his MBA in Marketing from the Schulich School of Business at York University.

Karthik Ram

Karthik Ram

VP Operations

Karthik is the Vice President of Operations at Novarc. Prior to joining Novarc, Karthik lead facility and multi-site real-estate operations at Avigilon Corporation (Motorola Solutions Inc.). He has also managed engineering and reliability teams as Director of Engineering and Engineering & Maintenance Manager for the past eight years. Karthik is a certified World Class Lean manufacturing (WCM) instructor and has lead several continuous improvement programs delivering high quality, operational efficiency and resulting cost savings. Karthik has a Bachelor’s degree in mechanical engineering from Anna University, India; an advanced Master’s degree in mechanical engineering from the University of British Columbia and an MBA from the Sauder School of Business at UBC specializing in Finance and Entrepreneurship.

novarc team ringo gonzalez

Ringo Gonzalez

Director of Welding Innovations

Ringo Gonzalez is the Director of Welding Innovations at Novarc, and the Welding technologist, Welding Consultant, and Welding Instructor at British Columbia Institute of Technology (BCIT). Ringo has worked internationally in diverse fields of welding technology from ship building to aerospace, military and private. He has been welding since 2001, and a Journeyman since 2006. Ringo has an “A” Level certification from Kwantlen university college, and a Provincial Instructor Diploma (PID) from Vancouver Community College (VCC).

Melissa Bayanzadeh

Director of Marketing

Melissa is the Director of Marketing at Novarc. She started her career as a Chemical Engineer and worked in the pharmaceutical industry for over four years. In 2014, she Co-Founded Pet Remedies Pharmaceuticals, providing medications for animal hospitals in BC. After completing her MBA she pursued a marketing career in software and technology. Prior to Novarc she was the Marketing Manager at Evident Point Software, a leading provider of professional digital publishing solutions worldwide, overseeing brand identity, social media and content strategy, paid media, partnerships, influencers, and events. Melissa has a bachelor’s degree in Chemical and Biological Engineering and a Master’s degree in Business Administration from the University of British Columbia specializing in Marketing and Strategy.

Cassandra Chan

Director of Supply Chain & Program Manager

Cassy is the Director of Supply Chain and Program Manager at Novarc. She started her career at BlackBerry and Contigo Systems in product testing and qualification. Prior to joining Novarc, she was part of Recon Instruments, innovator of the world's first wearable heads-up display for action sports, initially as a Junior Hardware Designer and then moved onto being a manufacturing and product compliance specialist. In 2015, Recon Instruments was acquired by Intel Corporation and Cassy moved onto being the Engineering Program Manager and Product Compliance Specialist, managing manufacturing requirements, production lines, and product compliance of the Recon Jet and accessories. Cassy holds a Bachelor’s degree in Biomedical Electrical Engineering from the University of British Columbia.

Ahmad Ashoori

Director of Robotics

Ahmad is the Director of Robotics at Novarc. He started his career as an automation engineer developing PLC and HMI programs in automotive industry, and has more than 6 years of experience in design, commissioning, and robot programming. Prior to Novarc, he founded a startup technology company creating a medical device to assess and quantify Parkinson’s disease severity. Ahmad has successfully completed Fanuc robot programming and he is also a functional safety engineer (TÜV Rheinland). He has a bachelor’s degree in Electrical Engineering from the University of Tehran and a Master’s degree in Electrical Engineering from the University of British Columbia.